The smartphone war might as well be over for Gen Z in the US, or even never happen. Apple is so far ahead of the Android competition that it’s easy to see the iPhone as the smartphone of choice for teens and young adults in the United States.
These data come from 7,000 adolescents surveyed during the semester The Piper Sandler survey, which indicates that 88% of teens in the United States use an iPhone. What’s more, 90% of teens surveyed say their next phone will be an iPhone as well. As noted in the survey, these two factors represent an all time high for the group surveyed. That 1 in 10 teenagers with an Android phone certainly suffers from the “green bubble” dismissal.
It seems like a big blow to Android, but not at all surprising like a previous report from Counterpoint has revealed that one in two smartphones sold in the United States in 2020 was, you guessed it, made by Apple. Judging by recent events, namely LG’s premature exit from the smartphone market, the situation could hypothetically get worse for Android – weaker competition on the Android side means iPhone sales are likely to only increase.
Besides the overwhelming dominance of the iPhone, Apple’s other products and services appear to be on the rise. While paper invoices are still the most widely used, Apple Pay lives up to Venmo in terms of popularity.
With the crop of iPhones of 2021 poised to be one of the biggest upgrades in terms of hardware, with features like an LTPO AMOLED display with variable refresh rate, an integrated fingerprint scanner , a smaller notch, a more efficient A15 Bionic chipset, and more, the gap between the iPhone and everything in between is only meant to grow. If you’re curious about what the iPhone 13 series will bring to the table, be sure to check out our dedicated iPhone 13 hub here.