Simon Fuller, who created Pop Idol and American Idol and started The Spice Girls, teamed up with TikTok to find the next big pop group.
In a modern version of the talent show format, aspirants will be able to audition through the video sharing app.
Fuller said the process would create the “most connected pop group of all time.”
He said, “TikTok has enhanced self-expression and creativity and has captured the hearts and minds of hundreds of millions of passionate users.”
‘The next level of pop fandom’
The British impresario added: “The next generation of pop stars have enthusiastically embraced the platform.
“With the help of the audience at TikTok, I’ll put together a roster of incredible artists to shape the next level of pop fandom.
“They will be the most connected pop group of all time, thriving on all platforms and sharing their talent and positive energy with the world.”
New music stars like Mxmtoon and hit titles like Doja Cat’s Say So, DaBaby’s Rockstar, and Megan Thee Stallion’s Savage have all broken out after being shared widely on TikTok.
The dance challenges on the platform have also allowed established stars like Jennifer Lopez, Justin Bieber and Lizzo to associate their songs with the latest craziness online.
“With Simon Fuller, we have the opportunity to find the next stars, many of whom are on TikTok today, and empower them to become a cultural phenomenon,” said company CEO Kevin Mayer.
The announcement comes after Donald Trump gave US companies 45 days to stop doing business with the China-owned app. Fuller XIX Entertainment indicates that its head office is Los Angeles and London.
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