AMC Theaters Takes Music Seriously With New Hires and Listening Events for Billie Eilish’s Album – Celluloid Junkie

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AMC Theaters Takes Music Seriously With New Hires and Listening Events for Billie Eilish’s Album – Celluloid Junkie

AMC Theaters is set to host exclusive listening events for Billie Eilish’s highly anticipated third studio album, “Hit Me Hard and Soft,” at approximately 130 locations across the United States. The events, scheduled for May 16 and 17, will allow fans to be among the first to hear Eilish’s album which will be played using Dolby Atmos spatial audio.

The listening events, presented in collaboration with Apple Music, will benefit from some form of visual accompaniment, although no press release, report or social media post can explain exactly what that means. Tickets for the one-hour “album listening experience” are $5, with a portion of the proceeds going to the AMC Cares charity fund. Based on a brief survey, it seems that many performances are already sold out, which isn’t really a surprise, since Eilish is currently one of the hottest musical acts in the world.

Eilish isn’t the first artist to use movie theaters for listening parties. On April 16, Pearl Jam hosted a “one-night-only global theater experience” at select theaters around the world, including AMC locations, for fans to get a first listen to their latest album, ” Dark Matter.” At this event, the album was played twice in Dolby Atmos; once with just the audio and once with the visuals.

In March 2020, Pearl Jam held a similar movie viewing event for the launch of their album “Gigaton”, but it was canceled when movie theaters began closing due to the onset of the COVID-19 pandemic. Covid.

Speaking about Eilish’s event, AMC CEO Adam Aron said: “This is not a concert film. It’s a new album to which they added visuals. He believes these events will be financially beneficial for AMC on screen and hopes to enter into several such partnerships each year.

To that end, AMC has strengthened its newly created distribution division by hiring Stephanie Terifay as vice president of distribution. The strategic move follows AMC’s successful foray into concert film distribution, including the record-breaking “Taylor Swift | The Eras Tour” and “Renaissance” by Beyoncé.

In her new role, Terifay will be responsible for working with the music industry to develop future projects and develop distribution strategies and marketing plans to reach fans. Terifay joins the cinema operator from Fandango, where she led the integrated marketing team and worked closely with Hollywood studios, independent distributors, exhibitors and brand partners. Prior to Fandango, she held positions at the Sundance Institute, Film Independent, Make-A-Wish Foundation, and the Los Angeles Clippers.

Along with Terifay’s appointment, AMC also promoted Kevin Arnold, a 13-year company veteran, to vice president of programming promotions and partnerships. Arnold will oversee promotional strategies aimed at driving movie-goer engagement and driving ticket sales.

Both Terifay and Arnold will report to Nikkole Denson-Randolph, AMC’s senior vice president of content strategy and inclusive programming, who oversees the company’s distribution wing.

Discussing the new additions to the distribution team, AMC Chief Content Officer Elizabeth Frank said, “The remarkable success of AMC Theaters Distribution last fall has opened up an exciting new business for AMC, and we are delighted to be able to count on the expertise and enthusiasm of Stephanie Terifay. thanks to the brilliant leadership of Nikkole Denson-Randolph.

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