Amazon Music brings an old-fashioned radio track to the streaming age with the rollout of DJ Mode – a new experience that will feature top DJs, artists and music experts providing commentary on curated playlists.
The first artist-led DJ mode is hosted by teenage superstar Billie Eilish. In Amazon Music’s limited-time “The Billie Eilish Takeover,” she shares stories about her music, her influences, and why she picked some of her favorite songs to share with listeners. Additionally, Amazon Music will update the experience with new stories about their music as new songs from their upcoming album, “Happier Than Ever,” are released.
Amazon Music describes DJ Mode as an “on-demand listening experience that combines the customization, control and breadth of the streaming catalog with the vibrancy and personality of DJ-hosted radio.”
The company first launched DJ mode for three of Amazon Music’s stations – Rap Rotation, Country Heat, and All Hits – with additional stations to follow. DJ mode stations include custom song selection and sequencing to suit listeners’ tastes, as well as musical commentary.
To start listening with DJ mode, Prime members and Amazon Music subscribers in the US can sign up by telling Alex to play DJ mode compatible stations or by selecting them through the Amazon Music app for iOS. , Android and Fire TV. (Of course, listeners who prefer not to hear the extra voiceover chatter can choose to listen to the stations without the DJ mode.)
Steve Boom, vice president of Amazon Music, said he was “thrilled that Billie Eilish was behind our very first artist-led DJ experience, which gives fans access to her tastes. music and its narration, animated by one of the most innovative artists in the world. . “
Eilish’s second album, “Happier Than Ever”, is slated for release on July 30th. Last year, the LA teenager made history as the youngest artist to receive nominations and win in all major categories at the 62nd Grammy Awards. At this year’s Grammys, she won the year’s record for “All I Wanted” and Best Song Written for Visual Media for the James Bond theme song “No Time To Die”.
Eilish is also on Amazon’s Prime Day Show lineup, alongside HER and Kid Cudi, with episodes of each artist’s performances debuting June 17 on Prime Video (ahead of the retail giant’s Prime Day 2021 trade event. electronic, which will take place from June 21 to 22).
Amazon Music gives Prime members access to 2 million songs at no additional cost. Amazon Music Unlimited, which provides access to over 75 million songs, costs $ 7.99 / month for Prime members and $ 9.99 / month for non-Prime customers. The company is currently running a promotion that gives Prime members four months of Amazon Music Unlimited free. Plus, with the purchase of select Amazon Echo devices, new Prime members on Amazon Music Unlimited can get six months free.
Watch the intro video for Amazon Music DJ Mode: