Ad Club Leverages AnyClip’s AI-Powered Genius+ Platform
to promote discovery, research in video and interactivity
their strong library of club programs to its members.
NEW YORK and TEL AVIV, Israel, February 2, 2023 /PRNewswire/ — AnyClip, the visual intelligence company™ announced that The Advertising Club of New York chose AnyClip’s Genius+ to convert its vast online video library into a smart video portal for members. Using AnyClip’s proprietary AI technology, AD Club curates and markets videos from its archive – including live and virtual events, professional development, industry conversations and more again – in curated, searchable video-on-demand channels and on their own domain.
Available at www.theadvertisingclub.org/videoAD Club content is now organized into themed VOD channels using AnyClip Watch+ functionality to bring personalized and simplified navigation to the online viewing experience. To date, these channels include:
- “Talks with” – one-on-one discussions with industry leaders
- “Inside the Clubhouse” – round tables on a wide range of current topics
- “Outside the house” – videos of popular OOH:Now events from AD Club
- “The Verticals” – explore categories ranging from travel and retail to pharmacy, finance and telecommunications
- “Foundation/Young Professionals” – presenting content related to professional development; and more
Content of recent events, such as Conversations with: Sophie KellySVP of Whiskeys Portfolio NA, Diageo (January 26), Conversations with: Tony WellsSVP, Marketing, Verizon (November 16), and the 15th Annual OOH: Now Conference (December 8) were added and from February 2023 Corporate members will also be able to post videos with their views on the industry.
AnyClip’s Search+ has also been integrated into the site, allowing visitors to surface relevant information and answers in video, instantly – no scrolling required. It does this by analyzing each video frame by frame and identifying people, brands, audio, text, content categories, etc., to make searching through the video smarter and easier to use. In the coming months, AD Club also plans to use AnyClip’s smart video player to drive additional engagement with new content being created while extending the value of its live event content with “Life after life.“
“As our organization continues to search for new ways to bring value to our members, AnyClip’s breakthrough technology has allowed us to unlock the potential of our video library,” said Gina Grillo, president of the AD club. “Our members want the information they want, when they want it, presented in an intuitive and simple streaming experience. AnyClip’s technology allows our library to be fully searchable with a simple keyword search. We look forward to to leverage this new relationship, work closely with AnyClip to find even more ways to engage with our community, drive innovation, and reach a wider audience of professionals in our industry through video .”
“AnyClip is thrilled to be working with The AD Club to help them better connect with their members with a scalable and intelligent video experience,” said AnyClip CEO, Gil Becker. “We’re all making more videos and at a faster pace, but navigating that content can be daunting for both host and audience. This challenge is especially critical for professional organizations like the AD Club, which produce content and premium events for a dynamic industry and a membership base that is short on time, needs answers and resources fast, and needs to stay informed.”
The AD Club is the newest organization in the industry to work with AnyClip, whose artificial intelligence technology powers advanced video solutions for businesses, including media and entertainment. Other media trade associations partners with AnyClip over the past year include the National Association of Television Program Executives (NATPE) and the global entertainment marketing association, Promax.
About the advertising club of New York
The ADVERTISING Club of New York is a leading trade organization serving the advertising, media and marketing industries in the media capital of the world. We provide access, thought leadership and programming that aims to educate, empower and celebrate our constituencies. The Club produces the International ANDY Awards to raise the bar for creativity and elevate the craft. The ADVERTISING Club Foundation is dedicated to creating a talent pool that is more representative of our diverse community. The ADVERTISING Club of New York is a founding member of Creative spirit US.
AnyClip is The Visual Intelligence Company™
AnyClip’s proprietary visual intelligence technology uses AI to revolutionize the way businesses use video, the most sought-after and widespread form of communication. By instantly activating its innate data, AnyClip brings to video the power once reserved for text through transparency, interactivity and collaboration.
The company powers advanced video solutions so smart they’re Genius. For customer-facing communications, Genius+™ is the AI-powered video management platform that converts traditional video into fully enabled intelligent content – searchable, measurable, personalized, marketable and interactive. For internal communications, AnyClip’s GeniusWork™ is the first AI-powered internal communications platform for enterprises, with smart video hubs for knowledge sharing, collaboration and communication.
AnyClip is located in New York, Los Angeles, Tel Aviv, Londonand Munich. In 2022, AnyClip won the NAB Show Award for Product of the Year from the National Association of Broadcasters and was named to Aragon Research’s “Hot Vendors in Collaboration” list. AnyClip was recently named a finalist for Best Video Platform 2022 by Digiday and Streaming Media and ranked #5 in New Yorkand 64 overall on the Deloitte Technology Fast 500™ list of fastest growing companies in North America. For more information, please visit www.AnyClip.com.