LikeU, a new card game owned and created by black people, was formed by three friends who envision a world without cancel culture and with more love.
Friends Kiara Iman, Brian Taylor, and Michel Nelder Henderson have come together to present an experience that strives to combat cancel culture, one game at a time. Driven by storytelling, the trio wanted players to connect through powerful connections by getting to know each other and discovering what they have in common.
“Usually when we don’t understand someone, our default behavior is to push away, shame, blame, or fix them. . . . LikeU cards serve as a tool to help with what we believe to be the most impactful form of activism – storytelling. We created this game to help people become students of other people’s stories, to remind others that the most powerful words besides ‘I love you’ are ‘me too’,” the creators explain, according to a press release sent to BLACK CORPORATE.
Now available on Target nationwide, LikeU offers 120 curated, light and thought-provoking questions, divided into two groups. According to Target’s product description, “yellow questions explore what makes us fascinating and blue questions explore what makes us human.” The game has no rules, just suggested ways to play. According to the LikeU card website, the offers include a Travel Pack and an Extended Pack.
The creators behind LikeU are a diverse group of professionals, who first met in church. They each bring their individual strengths to the table.
Imani is a multi-hyphenate designer, writer, speaker, radio show host, and lawyer. Nearly three years before dating LikeU, she quit her 9-to-5 job to pursue various creative endeavors. Her decision was prompted by Beyonce reposting her viral dance video on the singer’s cover of the Earth, Wind, & Fire classic “Before I Let Go.”
“I realized then that I didn’t have to hide my other gifts and talents or choose between intellect and creativity,” she said. “Like Beyoncé, I could do anything. She’s a creative, businesswoman, and entrepreneur who never subscribed to the idea that she had to follow a traditional career path.
Taylor is a Grammy-nominated and Dove Award-winning songwriter, leveraging his background in business and entertainment to help people find confidence in their own voices and stories.
Henderson, a poet, author, and TEDx speaker, has brought his creative talents to universities, corporations, and prisons.
In addition to Target’s partnership, LikeU is planning an expansion for the opportunity to bring the game to the classroom. The co-founders are already in creation mode for a children’s version of the game.
Get your LikeU cards now online at LikeUcards.com and at Target.