On November 30, K-pop star Kai released Peaches, the title track from his second EP.
In the music video for the song, which had been viewed over 16 million times on December 3, the singer, born Kim Jong-in, wore a mix of high fashion looks and traditional Korean clothing, in the latest hanbok-meets- K -pop collaboration.
Kai, a member of popular boy group Exo, is far from the only K-pop star who wants to showcase Korea’s cultural heritage in his music videos.
Here are a few other notable recent examples.
Vixx Shangri-La (2017)
Considered to have started the recent trend, Vixx’s Shangri-La mixed traditional outfits and fan dances with modern choreography and ambient surroundings.
The band’s music video and live performances garnered a lot of attention, and they ended up performing at the opening events of the 2018 Winter Olympics, hosted by South Korea.
BTS Idol (2018)
The clip for the BTS 2018 single, which starred Nicki Minaj in one version, created a colorful and upbeat take on traditional places and clothing, with traditional lion dancers and other elements appearing.
Other BTS music videos, including Suga’s 2020 single Daechwita, performed under his stage name Agust D, have also looked into the group’s cultural heritage.
Blackpink As You Like It (2020)
In this bright and fiery clip, the fierce female quartet wore eccentric and modernized versions of the hanbok, drawing attention to brands like Danha, who, along with Leesle and other South Korean fashion houses, are reinventing elements of fashion. history for 21st century sensibilities.
Ace Goblin (Favorite Boys) (2020)
Inspired by dokkaebi, mythical goblins common in Korean folklore, this 2020 clip of Ace featured the members of the boy group bringing themes from the past to the present.
(G) I-dle Hwaa (2021)
Many of the historical-themed clips of K-pop acts are totally artistic, raising the bar with a sense of elegance, and (G) I-dle played it in this year’s Hwaa music video.
Thunderous Stray Children (2021)
In the music video for their recent single, Stray Kids incorporated traditional Korean music, visuals and more into an addicting banger.
Oneus Luna (2021)
Taking the trend a step further, Oneus fans noticed that their culturally orientated release Luna didn’t feature a single word of English in its lyrics – as long as the non-Korean title isn’t mentioned once. in the song.
This article first appeared in South China Morning Post.