The Samsung Galaxy S24 Ultra is here, and it’s spectacular. It’s easily one of the best phones you can buy, offering excellent performance, great photography, and incredible battery life along the way.
It offers a few things that even the iPhone 15 Pro Max can’t, including the bundled S Pen and its AI tricks. But there are a few areas where Apple’s next big phone could turn heads when it arrives in September.
Here are five ways the iPhone 16 Pro Max could beat the Samsung Galaxy S24 Ultra if Apple plays its cards right.
The speed of the A18 Pro
For years, Apple’s A-series chips, combined with the company making both the hardware and software, made iPhones the fastest handsets on the market.
With the Snapdragon 8 Gen 3 powering the S24 Ultra, Qualcomm has made things interesting. In our Geekbench 6 benchmarks, we found that the S24 Ultra scored 2,300 in single-core and 7,249 in multi-core. For comparison, the iPhone 15 Pro Max scored 2,783 and 6,945, respectively.
It’s only a narrow win over multi-core, and we expect the iPhone 16 Pro Max to take it down with the A18 Pro chipset, which one leaker claims is so powerful it eclipses the performance of the MacBook M1, with scores of 3500 and 8200.
Bigger but lighter
The Samsung Galaxy S24 Ultra is a lot of things, but light isn’t one of them. Its 6.8-inch body tips the scales at 8.22 ounces.
The iPhone 15 Pro Max, on the other hand, weighs 7.8 ounces. And even though the iPhone 16 Pro Max is expected to be closer to 6.9 inches, it would be very surprising if it weighed more than Samsung’s latest.
The power of the capture button
While actual camera performance is uncertain, Apple is reportedly set to give the iPhone 16 family a significant usability upgrade.
Various reports have mentioned the introduction of a dedicated capture button, which Bloomberg’s Mark Gurman says is primarily intended for quickly capturing video. A report from The Information goes further, claiming the button will be flexible enough to let you zoom in with a swipe and focus with a light touch.
It doesn’t seem like a big change, but it’s the kind of usability innovation that could make a huge difference for aspiring filmmakers.
Smarter AI — without the threat of a paywall
Galaxy AI was pretty well received. As you can see in our Samsung Galaxy S24 Plus review, while the features vary in usefulness, they are generally well implemented and offer an exciting glimpse into the future.
With iOS 18, Apple is highly anticipated to introduce artificial intelligence to the iPhone – possibly to the iPhone 16 family device.
Whether these will be better than Samsung’s efforts remains to be seen (although the fact that Apple is courting publishers with multi-million dollar deals for training data is encouraging), but the iPhone 16 could take the advantage over Samsung by excluding AI. being a paid feature. This is something Samsung has clearly failed to do, only promising that it will be free until 2025 (although there is reason to doubt that will ever happen).
And about money…
A more competitive price
Thanks to the $100 price hike, the Samsung Galaxy S24 Ultra now starts at $1,299.99, rising to $1,659 if you want 1TB of storage.
It seems strange to consider Apple products as a value option, but here we are. The iPhone 15 Pro Max starts at $1,199.99 and is still cheaper if you want 1TB of storage, maxing out at $1,599.
Now, in all likelihood, Apple will just match Samsung’s price and add $100 to the price of the iPhone 16 Pro Max – but if not and keep prices static for another year , this is a huge advantage for the brand.