Although manufacturers regularly refine products, changes do not always justify the upgrade. However, three new Apple TV 4K innovations justify replacing older versions in office conference rooms.
As part of its April 2021 Spring Loaded virtual event, Apple announced a new generation of Apple TV 4K devices. Equipped with the A12 Bionic processor and multiple improvements, three innovations justify the replacement of aging Apple TV televisions in conference rooms with the new model.
1. A truly user-friendly remote control
While Apple TVs are some of the easiest audio / video accessories to use, and the flexibility and content options that devices add in office environments are impressive, you can use an Apple TV to expand PC’s. Mac desktop, view presentations, access subscription channels, view photos and videos, and more. Let’s be frank: the remote was an exercise in frustration. Just picking up the old remote control often resulted in unintended functions being performed due to the top quarter of the remote acting as a touchpad. The new remote control eliminates these problems.
Instead of the touchpad, Apple designers have integrated intuitive navigation controls into the touchpad. The new design, which uses raised buttons for common functions and the new touchpad control, reduces the likelihood of inadvertently entering a variety of commands by simply picking up the remote and trying to orient the command in its socket. .
Content navigation is also improved. The new touchpad control exploits a raised outer ring that allows for “jog” controls or the ability to rotate the ring to advance or rewind video.
With a separate mute button, the new remote adds other useful features that you may find useful whenever a meeting takes place. The Siri button has been moved to the side of the remote, while a power button has been added to the more traditional upper right location, making it possible to turn off a conference room TV screen using with a single remote control.
Officially named Siri Remote due to increased remote control adoption of Siri control support – Austria, Ireland and New Zealand join 13 regions supporting functionality – one-piece aluminum design on the remote control makes it easier to use and more comfortable. Considering that the struggle with controls, volume and content selections should be the least of concerns when returning to boardroom meetings after the pandemic, the new Apple TV 4K remote takes those lesser worries away.
2. Color balance technology
Having worked and supported in multiple industries over the past three decades, I understand that for some organizations, not all boardroom presentations are the same. For example, the needs of a plumbing company that uses its conference room to coordinate projects only among its own in-house staff will have drastically different requirements than a marketing company that launches a multi-million dollar ad campaign. to a new potential customer.
Either way, the new color balancing technology built into the Apple TV 4K is helping everyone. Even small businesses with equally small budgets will appreciate accurate color representation when performing common tasks such as reviewing proposed letterhead and business cards, approving advertising slicks, or whatever. just the regularly required video training.
Assuming there’s an iPhone with Face ID handy with iOS 14.5 or later, the new Apple TV 4K’s color balancing process uses the iPhone’s light sensors to compare the representation. colors in the room and adjust the reading to match commonly accepted industry standards. By receiving the sensor data from the iPhone, the Apple TV 4K can automatically adjust the color output and contrast to provide a more accurate and better reading, which is just another way that devices Apple generally works together to make life a little easier. These little victories add up, of course.
3. Studio-quality playback
I understand that audio and video presentations serve different purposes, as I just mentioned, for different businesses. For those working in industries where a single large screen and basic audio capabilities are far from sufficient – we are talking about advertising, marketing, audio and film production, graphic design, and the like where sound surround sound, subwoofers and high-end displays are the norm – high-quality playback is more than a luxury, it’s a requirement that goes beyond simple color balancing.
Thanks to the Apple TV 4K’s new A12 Bionic processor, graphics performance, video playback, and audio processing all benefit. The next-generation set-top box supports 4K HDR video playback at up to 60 frames per second. The high frame rate support for AirPlay also means that businesses can also stream video content of the same quality from the Apple iPhone 12s to the Apple TV 4K, extending the functionality of the box into theaters. conference.
Add to that the fact that the new Apple TVs 4K now also support Dolby Vision video playback, as well as Dolby Atmos audio performance, and the upgrade costs become easier to justify. 32GB models cost $ 179. The 64GB version is $ 199.