Congratulations to the Grammys, who take Ls for credibility and turn them into Ws.
The Grammys, which have seemingly pissed off music fans coast to coast over their perceived disrespect for music chairwoman Beyoncé G. Knowles, saw their biggest viewership since 2020 last night. More than 12.4 million people tuned in to watch the Recording Academy screw up the simplest job in the world: give Beyoncé a trophy for the album everyone really loved. By Varietythat’s a 30% increase from 2020, but still less than half of the audience watching them snubbed Beyoncé for album of the year in 2017.
Yet, tThe numbers were much better than last year by around 3 million. 2022 was the first in-person Grammy since the pandemic began but failed to reach those heightspresumably because Beyoncé wasn’t in the running to be overlooked. Oonly about 9 million people look at Trevor Noah loves celebrities And Louis CK won Best Comedy Album last year. Fortunately, the the tradition of rewarding so-called “silent” comedians continued unabated.
12 million viewers is also much more than the Golden Globes this year, which drew about half of the viewers as the Grammys. This is probably due to the Recording Academy decision to include musical performances and overt satanism. If you need a ratings boost, look no further than the Prince of Darkness, Lucifer T. Devil, who clearly helped put the Grammys over the hump. It would also explain why the Grammys snubbed Beyoncé for Harry Styles, whose victory now comes with a big asterisk.
The show was also a win for Paramount+, which saw its highest live stream numbers in history. The Grammys was a major talking point online, where “streaming reached 66 billion potential impressions”. Part of that is probably due to people tweeting, “Come on,” “How can they do that to him again,” and “Harry Styles???”