Ariana Grande, Justin Bieber, Ozzy Osbourne and more have joined the metaverse with exclusive performances.
by Janelle Borg by AmplifyYou
It’s safe to say that metaverse performances open a new portal for artists to showcase their musical products. With the MTV VMAs and EMA recognizing metaverse performances and the 64th Grammy Awards hosting GRAMMY Week on Roblox, hosting a metaverse performance has become a case of “when” not “if” for the biggest artists in the world. world. Here are 10 superstars who have already taken the plunge with their successful Metaverse performances.
BTS
South Korean boy band BTS released their singles “Permission to Dance” and “Butter” to the digital world last year. The superstar group performed a surprise concert as part of ESCAPE2021 on YouTube. Instead of performing in their human forms, however, the BTS members transformed into Minecraft avatars and performed their singles in Minecraft.
Black Rose
Recent winners of the MTV EMA and VMA’s “Best Metaverse Performance” categories, Blackpink, worked with PUBG Mobile to create their award-winning Metaverse Concert. The Metaverse performance took place over two weeks in July this year and was watched by 15.7 million viewers. Along with “The Virtual,” Blackpink has also released a metaverse music video for their single “Ready For Love” in collaboration with PUBG Mobile.
Travis Scott
Travis Scott’s Fortnite Metaverse performance broke records in that it showcased the power of Metaverse concerts. The nine-minute virtual concerts reportedly grossed $20 million, exceeding all expectations. That’s a phenomenal figure compared to Scott’s four-month-long Astroworld gig, which grossed $53.5 million across 56 dates. According to Travis Scott: “It was an opportunity to go all out, to create a world where permits won’t let you, firefighters won’t let you, building codes won’t let you.”
Ariana Grande
Ariana Grande also collaborated with Fortnite for her first Metaverse performance. The multi-day Metaverse performance aired five times over three days and drew millions of viewers. Like Scott’s show, Grande’s was pre-recorded and broadcast in simulive format. This means players must tune in at a certain time to watch the show, but the voices and performances are pre-recorded. In addition to the performance, the show was tied to Ariana Grande-themed virtual merchandise as well as post-tour Fortnite quests.
justin bieber
Justin Bieber held his first Metaverse performance in Wave last year to promote his album “Justice.” Wave’s technology allowed fans to engage with Bieber during his performance and also to appear on stage alongside the international superstar and influence his performance. Unlike other metaverse performances, Justin Bieber controlled the live avatar while wearing a motion capture suit.
Marshmallow
Marshmello’s Metaverse performance in 2019 is considered one of the first virtual concerts to popularize the medium. Ten million concurrent users attended Marshmello’s Fortnite concert, which gave way to Fortnite’s popularity in hosting metaverse performances. With Marshmello’s avatar and a healthy dose of (virtual) pyro and delirium, Marshmello’s metaverse performance made history as the first concert in Fortnite.
Meghan you stallion
Megan Thee Stallion’s “Enter Thee Hottieverse” was an innovative ten-day musical tour powered by virtual reality. As the tour took place in theaters across the United States, each participant had to wear VR-enabled headsets to experience the Metaverse performance. “Enter Thee Hottieverse” featured a set of several songs that crossed through different environments. By connecting the real and the virtual, Megan Thee Stallion’s Enter Thee Hottieverse offered a viable alternative to Metaverse performance in gaming.
twenty one pilots
Twenty-one pilots entered the metaverse through their Roblox performances. The experience engaged fans in an innovative way, as it included a dynamic setlist. Roblox players could control the order of songs in the setlist through an instant voting system. In addition to performance, Roblox players could access interactive features, emotes, as well as over 30 virtual goods exclusive to Twenty One Pilots.
Charlie XCX
British pop star Charli XCX hosted her own metaverse performance on Roblox in collaboration with tech giant Samsung. The concert was the culmination of a five-week virtual experience on Roblox that included mini-games. By completing tasks, players could get a chance to be invited to join Charli XCX on the virtual stage. To energize the Metaverse performance, Charli XCX fans were able to access new content ahead of the concert, including new Charli XCX songs and virtual clothing inspired by the pop star.
Ozzy Osbourne
Ozzy Osbourne immersed himself in the metaverse via his own metaverse festival “Ozzfest”. Held as part of Decentraland’s Metaverse Music Festival, Ozzfest featured Metaverse performances from Megadeth, The Raven Age, Motörhead, and the Prince of Darkness himself. Without a doubt, Ozzfest has shown that metaverse performances span all genres and are not limited to any particular musical genre.
Janelle Borg knows a thing or two about the music industry. Involved in the industry since the age of 13, she is now involved in a variety of music-related projects and is always eager to share industry tips and tricks with other musicians.